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NSW drivers urged to slow down for Easter

Twenty years after the introduction of double-demerit enforcement on public holidays, more than 430 lives have been saved on NSW roads, but police are pleading with drivers to take it 'slow and steady' this Easter weekend.

"We have already lost 91 lives on NSW roads this year. If people only slowed down, took regular breaks and avoided distractions, many of these deaths could have been avoided," Assistant Commissioner Michael Corboy of the Traffic & Highway Patrol Command said.

Centre for Road Safety Executive Director Bernard Carlon said ambulance officers attend more than 20,000 road accidents in NSW every year, or an average of 74 a day.

Last Easter long-weekend 176 people were seriously injured on NSW roads and there were two deaths.

"A zero deaths target is not fanciful, and we've put all our resources into ensuring that outcome this Easter holiday," Mr Corboy told reporters in Sydney on Wednesday.

Speeding remains the biggest killer on our roads but traffic officers will be paying close attention to mobile phone usage, incurring a double-demerit penalty of eight licence points, police said.

Police say they've pulled over drivers this year for using social media applications, watching videos and movies while behind the wheel.

"It takes people 23 times longer to respond to a situation when using their mobile phone," Mr Carlon said.

Operation Tortoise starts at midnight and runs until Monday at midnight, with more than 1300 police patrolling NSW roads, targeting speeding, drink and drug-driving, seatbelts, helmets and use of mobile phones.

© AAP 2017

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